Acumen Legal Marketing Is Revolutionizing Digital Marketing for Attorney’s in Melbourne, Florida
In Melbourne, FL
, Acumen Legal Marketing customizes marketing plans to fit a law firm’s practice areas, geographic locations, and business goals. The Melbourne
legal marketing team, Acumen Legal Marketing, was founded by attorneys on the concept of marrying their thirty years of experience in the legal industry with an industry-specific marketing plan that revolutionizes digital marketing for attorneys. Acumen Legal Marketing helps law firms prosper online through web design and web development with high speed, customized, quick loading websites.
7 Services to Revolutionize Digital Marketing for Attorney’s in Melbourne, Florida Offered By Acumen Legal Marketing
- Virtual Chief Marketing Officer or VCMO
- Law Firm Website Design
- Video Marketing
- Direct Mail
- Pay Per Click
- Social Media
Virtual Chief Marketing Officer
The VCMO services at Acumen implement customized reporting, call reports, website traffic, and paid advertising reports in a clear format based on key performance indicators and are accessible at any time. Acumen Legal Marketing’s customized marketing plans execute a hybrid approach to organic traffic, paid advertising, video marketing, and social media outreach.
Law Firm Website Design
Control a powerful online presence with expert fast websites designed and developed by the Melbourne legal marketing team
that helps legal professionals succeed online, promoting services with intuitive layouts, advanced functionality, and clean web design with special features such as:
- Search boxes
- submission forms
- Trackable phone call buttons
- Updates and maintenance with the most current protections
Video content is viewed more than any type of content online whether it's social media, email, or websites. The Melbourne legal marketing team
at Acumen Legal Marketing creates video content and video marketing to help build compatibility with clients. Video marketing showcases expertise and begins the process of building client relationships. The Acumen team creates video content to educate potential clients on specific areas of law practice to aid in the start of a relationship based on trust.
At Acumen Legal Marketing direct mail lead generation services to provide same-day criminal and civil docket mailings to potential clients. The Melbourne legal marketing team
developed a winning method to rapidly reach and locate prospective clients. Their direct mail services include analyzing and tracking to enhance the performance of direct marketing campaigns.
The Acumen team has access to public data to target and filter unrepresented clients in localized practice areas. They engage potential clients with effective mailers that are designed to represent a local law firm. The mailers are sent with distinct call-tracking phone numbers allowing immediate analysis of the efficacy of each mailer and to collect complete addresses and verify the address against the National Change of Address database maintained by the United States Postal Service (USPS).
Pay Per Click
Acumen Legal Marketing has Google Certified Professionals that offer Google Ads and Melbourne attorney PPC
management for legal professionals. They provide ongoing monitoring and communication with Google. Remarketing is a term for targeting potential customers who have connected with a piece of digital content but have not become clients. Acumen collects this data and creates an audience based on website visits or video views, and then retargets the potential clients with relevant content and calls to action. The benefits of remarketing are no competition for ad space. These ads appear on social media, blogs, news sites, and video sites. Remarketing is tremendous for targeting local practice areas that have a quick conversion date range and longer sales windows. Once a potential client has engaged in a website the Acumen team continues to target customers until they become a client.
Search Engine Optimization services at Acumen Legal Marketing are designed for legal professionals to generate website traffic and leads. With structural optimization SEO services at Acumen Legal Marketing, special attention is paid to site speed, intuitive navigation, and responsive design so their Search Engine Optimization services are especially relevant to the law professional. With the lawyer in mind, an Acumen website audit repairs broken links, rewrites old content to refer and expand, simplifies code and improves aesthetics to ensure text and images are formatted with the proper code for search engine optimization thus ranking one site higher than their competitors.
According to Acumen Legal Marketing, social media is undervalued and underutilized in the legal market. Using special code to incorporate social media and websites so that potential clients who have visited legal websites, the Melbourne legal marketing team
retarded the potential client on their social media accounts. This technique gives valuable demographic information on who is arriving on a website, what their interests are, and allows Acumen to target potential clients searching for legal professional help. The use of social media campaigns as a tool to build brand awareness and target potential clients to local areas, local interests, and show the ads only to potential clients who have visited websites searching for solutions to their legal problems.
The experienced team at Melbourne’s foremost Melbourne digital marketing for attorneys
focuses their attention on every critical component of a business or law practice. Melbourne legal marketing
is data-driven, reaching for new opportunities that are part of a system that won't fail if a sector of law practice, or a business, falls behind or becomes overwhelmed.
The Melbourne digital marketing for lawyers
produces outcomes for its clients with data-driven results. The Melbourne-based law marketing firm creates campaigns around one metric: getting more clients. The best way for a business to grow at a pace is to bring a marketing plan under control. In order to scale a business or law firm, the Melbourne attorney marketing
firm adapts marketing campaigns through their in-depth analysis of the performance-based market conditions. The Melbourne legal marketing
team at Acumen Legal Marketing customizes marketing plans to fit a law firm’s areas of practice, geographic location, and business goals through their virtual chief marketing officers, Melbourne law firm website design
concepts, search engine optimization, pay-per-click advertising, social media, video, and content marketing.
Acumen Legal Marketing
100 Rialto Pl Suite 745, Melbourne, FL 32901